And I have a zero-tolerance policy for nonsense, buzzwords, endless PowerPoints, or tedious PDF reports.

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You might know me from launching an AI app that helps people read difficult letters, skyrocketing BIYU’s conversion from 0.5% to 4.5% without using dark patterns, spearheading a café in Utrecht or prototyping a physical device that saves you from distraction.

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Running a start-up?

I work side-by-side with your product people to devise, prototype, and verify new functionalities and features. Say goodbye to wasted time and hello to achieving product-market fit.

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Corporate heavyweight?

I'll pull you out from the quagmire of backlogs and internal politics (without disrespecting them, of course) to craft bright, serious, and pragmatic future scenarios.

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My usual clients are bold founders, brilliant products leads, or ‘the get-shit-done-people-in-the-c-suite’.

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I don’t compete with your own designers, founders or innovation experts. I combine my expertise of all these three fields.

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I’m the most skilled in digital products. But weirdly my background also worked for a watch, a café and a physical device.

Strategic design projects start at €7500 and usually last 2 to 8 weeks. I lean back on a flexible collective of strategists, designers and developers, ready to take the any product to the next level.

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I am based in Utrecht, The Netherlands. Able to work worldwide, for best results I tend to mix working remote and in-house.

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Trusted by product managers at ABN AMRO, Spotify, Picnic and WeTicket.